Roblox is expanding its regional pricing model to include avatar items, a move aimed at making digital content more accessible for users around the world while helping creators increase global sales. After a successful rollout of regional pricing for game passes earlier this year—which boosted paying users by 26% for participating experiences—Roblox is now extending this system to avatar items starting June 9, 2025.
Here’s everything you need to know about this update, whether you’re a creator or a curious player.
🌍 What Is Regional Pricing?
Regional pricing adjusts the cost of items based on a user’s local economy, taking into account:
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Purchasing power
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Currency exchange rates
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Marketplace spending behavior
Instead of a one-size-fits-all price in Robux, users across different countries will now see prices that are optimized for their region. This change is designed to make avatar items more affordable in lower-income regions, encouraging more purchases overall and helping creators earn more in the long term.
🗓️ When Is This Happening?
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June 9, 2025: Regional pricing begins rolling out to a portion of Roblox users worldwide.
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End of June: Rollout is expected to reach 100% of users.
This phased release allows Roblox to gather data, fine-tune pricing algorithms, and ensure the feature works effectively across all markets.
🎨 How Does This Impact Avatar Creators?
✅ Automatic Enablement
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Regional pricing will be enabled by default for all avatar items at launch.
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This means creators don’t need to manually set prices for each region—Roblox does it automatically.
❌ Want to Opt Out?
You can opt out of regional pricing per item, but doing so could make your items less competitive in regions with adjusted prices.
How to opt out:
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Go to the Creator Hub
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Find the avatar item you wish to manage
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Under the Pricing section, uncheck “Enable Regional Pricing”
⚠️ Note: Opting out means your item will display the global base price, which could be unaffordable in some regions.
💰 How Is Regional Pricing Determined?
Roblox uses multiple economic signals to calculate country-specific prices:
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Local purchasing power
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Currency strength
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Spending behavior within the Roblox marketplace
Prices are automatically updated over time as regional economies shift. At launch, prices may vary from 20% to 60% depending on location.
🔍 Can I Set Custom Prices for Each Region?
No. Creators can only set a global base price. Roblox uses this value to calculate region-specific prices automatically. This ensures consistency and fairness across the platform.
📊 Can I Track Sales by Country?
Yes. You can monitor global and regional sales data via:
Creator Hub > Analytics > Avatar Items
This section gives a breakdown of:
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Revenue
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Number of purchases
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Country-specific performance
🔒 How Does Roblox Prevent Location Abuse?
Roblox is actively working to prevent users from faking their location to get lower prices. Safeguards include:
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Multi-signal location tracking
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VPN detection
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Defaulting to the highest price for users whose location can’t be confidently verified
This makes it extremely difficult for users to manipulate their region for cheaper prices.
📌 Key Takeaways
| Feature | Details |
|---|---|
| Start Date | June 9, 2025 |
| Initial Availability | Partial rollout, expanding to 100% by end of June |
| Opt-Out Option | Available per item via Creator Hub |
| Price Range Variation | Prices may differ by 20%–60% based on region |
| Customization | No per-region manual pricing; only global base price is set by creators |
| Security Measures | VPN and spoofing detection, default high pricing for unverifiable users |
| Sales Tracking | Available in Creator Hub under Analytics > Avatar Items |
With this new system, Roblox aims to increase accessibility, drive more avatar item purchases, and help creators maximize their global reach. If you’re a creator, staying opted into Regional Pricing may be your best move to stay competitive in international markets.
Stay tuned for further updates as Roblox fine-tunes this rollout based on community feedback and marketplace performance.
