The popularity of esports tournaments in 2025 is no longer surprising to anyone, as such competitions gain millions of views on YouTube. But we are talking about a level where the team is already known, and the athletes have gained experience. To reach large-scale, top esports matches, it is necessary to acquire skills at the level of a sports club, for example.
However, reaching these top-tier competitions requires development at the grassroots level, where young athletes begin their journey and gain essential experience. One of the key factors in this development is volunteer support.
Studies show how important volunteer activities are for the support and development of young esports athletes. The study aimed to define grassroots esports in sports clubs in Norway from volunteers’ perspective in this discipline. Challenges to sustaining initiatives included maintaining motivation, managing resources, and attracting new volunteers. Despite these challenges, the study highlights a crucial element for success: the volunteer-driven nature of sports clubs. In particular, competent and qualified esports coaches are vital to ensuring high-quality training and support for young athletes.
These conclusions, drawn from the Norwegian context, demonstrate that volunteering remains the backbone of grassroots esports efforts, regardless of location, and that these principles are key to fostering the next generation of esports athletes.
Business opportunities and meet with industry leaders: BETER at SiGMA Americas
The topic of volunteers is closely related to the esports community as a whole. Maintaining contact with the audience, talking about young talents, and looking for esports content providers that drive the development of this community and industryare very important.
Esport volunteers are essential personnel during tournaments, exhibitions, and conferences. iGaming industry leaders will soon visit one of the most anticipated events, SiGMA Americas, to learn more about various products from well-known brands.
Thebrand BETER will present its portfolio at stand N20 in São Paulo, including:
- 24/7 live esports streaming;
- 450+ global esports tournaments per year;
- 35,000+ in-house efootball, ebasketball, ehockey events monthly.
Some countries are already leading the way in terms of interest in esports products. Esports in Brazil is among the top five in the world regarding player numbers and is one of Latin America’s fastest-growing gaming markets. Attending events of this level allows you to gain significant experience and better understand how the gaming industry works.
